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THE JOKER'S JOB INTERVIEW

UNIVERSAL / IAMOTHER, ICONOCLAST INTERACTIVE

Charities, Public Health & Safety, Public Awareness Messages

Response/Real-Time Activity (including crowdsourcing)

Innovative Use of Social or Community (including emerging platforms for brands)

Targeted Conversations at Scale (including social listening and conversational insight)

Installation/Exhibit (including use of interactive screens)

Integrated Campaign Led by Direct Marketing

Creation of a new Brand Identity: Corporate

Use or integration of digital or social media

Use or Integration of User-Generated Content

Retail Stores, Restaurants & Fast Food Outlets

Use of Co-Creation & User Generated Content