Peruvians are used to get very old-school and traditional advertising for their local brands. That’s why innovation is so valued by users, especially in high and upper-middle SES, which was our target.

We invited them to interact with their mobile devices and a magazine, an approach that was a never-seen-before feature in the country, generating awareness for our new brand, shocking our audience and creating buzz about the print.

Abraxas is a very powerful brand backed by a mysterious storytelling that had to be communicated to engage its potential consumers. Only twice a year, during the equinox, when light and darkness are perfectly balanced, Abraxas is brewed with its secret ingredients.

Front Instructions:

* The journey of light starts here

Screen the light beneath the darkness

Copy unveiled with Mobile LED Flashlight:

Blessed the ones who can discern between light and darkness,

Because they will be the chosen to try the supreme liquid, conceived with selected goods of land, rooted in mythology.

Abraxas. Ultra Premium Ale

Equinoctial brew, for the chosen few.

Join the order

www.abraxasbeer.com