Eurobest Brand Experience & Activation Winners & Shortlist

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Tamara Greene, 2023 President

Managing Director, Global Brands, Havas Creative Network

Watch 2023 Jury President, Tamara Greene, announce the Grand Prix winner for Brand Experience and Activation.

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258 Entries

Awarded:

1 Grand Prix
4 Gold
7 Silver
9 Bronze
32 Shortlisted
Grand Prix Eurobest
SAMSUNG UNFEAR

Tech-led Brand Experience

SAMSUNG UNFEAR

SAMSUNG SPAIN, CHEIL WORLDWIDE

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Gold Eurobest
DOGS WITHOUT BORDERS

Healthcare

DOGS WITHOUT BORDERS

SFBO (SOCIEDADE FRANCO-BRASILEIRA DO ONCOLOGIA), VMLY&R HEALTH

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Gold Eurobest
TABLETOGO

Use of Ambient Media: Small Scale

TABLETOGO

MCDONALD'S, LEO BURNETT

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Gold Eurobest
WHERE TO SETTLE

Use of Social & Digital Platforms

WHERE TO SETTLE

MASTERCARD, McCANN POLAND

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Gold Eurobest
PASSIVE COOKING

Corporate Purpose & Social Responsibility

PASSIVE COOKING

BARILLA, LEPUB

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Silver Eurobest
A HAND BALL THAT COULD SAVE YOUR LIFE.

Use of Ambient Media: Large Scale

A HAND BALL THAT COULD SAVE YOUR LIFE.

BORUSSIA DORTMUND, ACCENTURE SONG

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Silver Eurobest
THE OFFICE CLEANERS

Guerrilla Marketing & Stunts

THE OFFICE CLEANERS

HEINEKEN, LEPUB

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Silver Eurobest
MAYO MCHACK

Customer Retail / In-Store Experience

MAYO MCHACK

HELLMANN'S, EDELMAN

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Silver Eurobest
OREO CHEAT COOKIES

Sponsorship & Brand Partnerships

OREO CHEAT COOKIES

MONDELĒZ EUROPE, SAATCHI & SAATCHI

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Silver Eurobest
ANNE DE GAULLE

Single-market Campaign

ANNE DE GAULLE

FONDATION ANNE DE GAULLE, HAVAS PARIS

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Silver Eurobest
WOMEN'S FOOTBALL

Social Behaviour

WOMEN'S FOOTBALL

ORANGE, MARCEL

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Silver Eurobest
DYSTITLES

Corporate Purpose & Social Responsibility

DYSTITLES

CANAL, BETC

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Bronze Eurobest
FORZA CANADA

Consumer Goods

FORZA CANADA

FONZIES, DENTSU CREATIVE

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Bronze Eurobest
RIGHTS AGAINST THE RIGHT

Not-for-profit / Charity / Government

RIGHTS AGAINST THE RIGHT

LAUT GEGEN NAZIS, JUNG VON MATT AG

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Bronze Eurobest
CRASHED GLASS

Use of Ambient Media: Small Scale

CRASHED GLASS

JUPILER, ABINBEV

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Bronze Eurobest
RAISE YOUR ARCHES

360 integrated brand experience

RAISE YOUR ARCHES

MCDONALD'S, LEO BURNETT

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Bronze Eurobest
PASSIVE COOKING

360 integrated brand experience

PASSIVE COOKING

BARILLA, LEPUB

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Bronze Eurobest
BAR EXPERIENCE

Use of Social & Digital Platforms

BAR EXPERIENCE

HEINEKEN, LEPUB

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Bronze Eurobest
FRIES CLAIMS

Integrated Campaign led by Brand Experience & Activation

FRIES CLAIMS

MCDONALD'S, LEO BURNETT

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Bronze Eurobest
WOMEN'S FOOTBALL

Corporate Purpose & Social Responsibility

WOMEN'S FOOTBALL

ORANGE, MARCEL

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Bronze Eurobest
THE MAMMOTH MEATBALL

Market Disruption

THE MAMMOTH MEATBALL

VOW, WUNDERMAN THOMPSON BENELUX

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Shortlisted Eurobest
OREO CHEAT COOKIES

Consumer Goods

OREO CHEAT COOKIES

MONDELĒZ EUROPE, SAATCHI & SAATCHI

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Shortlisted Eurobest
TABLETOGO

Travel, Leisure, Retail, Restaurants & Fast Food Chains

TABLETOGO

MCDONALD'S, LEO BURNETT

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Shortlisted Eurobest
RAISE YOUR ARCHES

Travel, Leisure, Retail, Restaurants & Fast Food Chains

RAISE YOUR ARCHES

MCDONALD'S, LEO BURNETT

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