eurobest 2023

Brand Experience & Activation Eurobest

Explore the Winners & Shortlists

Winners

Shortlists

A01 - CONSUMER GOODS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

FORZA CANADA

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FONZIES

FONZIES

DENTSU CREATIVE, Milan

Italy

Bronze Eurobest

Bronze Eurobest

A02 - HEALTHCARE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

DOGS WITHOUT BORDERS

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SFBO (SOCIEDADE FRANCO-BRASILEIRA DO ONCOLOGIA)

DOGS WITHOUT BORDERS

VMLY&R HEALTH, Madrid / VMLY&R, Sao Paulo / VMLY&R, New York

Spain

Gold Eurobest

Gold Eurobest

A06 - NOT-FOR-PROFIT / CHARITY / GOVERNMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RIGHTS AGAINST THE RIGHT

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LAUT GEGEN NAZIS

THE FIRST TRADEMARK THAT STOPS TRADING NAZI MERCH

JUNG VON MATT AG, Hamburg

Germany

Bronze Eurobest

Bronze Eurobest

B01 - USE OF AMBIENT MEDIA: SMALL SCALE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

TABLETOGO

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MCDONALD'S

TABLETOGO

LEO BURNETT, Milan / LEO BURNETT, Chicago

Italy

Gold Eurobest

Gold Eurobest

CRASHED GLASS

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JUPILER

JUPILER BEER

ABINBEV, Leuven / BBDO BELGIUM, Brussels

Belgium

Bronze Eurobest

Bronze Eurobest

B02 - USE OF AMBIENT MEDIA: LARGE SCALE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

A HAND BALL THAT COULD SAVE YOUR LIFE.

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BORUSSIA DORTMUND

BORUSSIA DORTMUND

ACCENTURE SONG, Hamburg

Germany

Silver Eurobest

Silver Eurobest

C01 - GUERRILLA MARKETING & STUNTS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE OFFICE CLEANERS

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HEINEKEN

HEINEKEN

LEPUB, Milan

Italy

Silver Eurobest

Silver Eurobest

C05 - CUSTOMER RETAIL / IN-STORE EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

MAYO MCHACK

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HELLMANN'S

HELLMANN'S

EDELMAN, London

United Kingdom

Silver Eurobest

Silver Eurobest

C06 - 360 INTEGRATED BRAND EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RAISE YOUR ARCHES

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MCDONALD'S

MCDONALD'S

LEO BURNETT, London

United Kingdom

Bronze Eurobest

Bronze Eurobest

PASSIVE COOKING

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BARILLA

BARILLA

LEPUB, Milan

Italy

Bronze Eurobest

Bronze Eurobest

D01 - TECH-LED BRAND EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SAMSUNG UNFEAR

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SAMSUNG SPAIN

SAMSUNG

CHEIL WORLDWIDE, Madrid

Spain

Grand Prix

Grand Prix

D03 - USE OF SOCIAL & DIGITAL PLATFORMS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

BAR EXPERIENCE

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HEINEKEN

HEINEKEN

LEPUB, Milan

Italy

Bronze Eurobest

Bronze Eurobest

WHERE TO SETTLE

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MASTERCARD

DIGITAL PLATFORM THAT HELPS UKRAINIANS

McCANN POLAND, Warsaw

Poland

Gold Eurobest

Gold Eurobest

E02 - SPONSORSHIP & BRAND PARTNERSHIPS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

OREO CHEAT COOKIES

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MONDELĒZ EUROPE

OREO

SAATCHI & SAATCHI, Dusseldorf

Germany

Silver Eurobest

Silver Eurobest

F01 - INTEGRATED CAMPAIGN LED BY BRAND EXPERIENCE & ACTIVATION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

FRIES CLAIMS

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MCDONALD'S

MCDONALD'S

LEO BURNETT, London

United Kingdom

Bronze Eurobest

Bronze Eurobest

G03 - SINGLE-MARKET CAMPAIGN

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ANNE DE GAULLE

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FONDATION ANNE DE GAULLE

NOT-FOR-PROFIT

HAVAS PARIS, Paris

France

Silver Eurobest

Silver Eurobest

G04 - SOCIAL BEHAVIOUR

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

WOMEN'S FOOTBALL

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ORANGE

CSR

MARCEL, Paris

France

Silver Eurobest

Silver Eurobest

G07 - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

DYSTITLES

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CANAL+

CANAL+

BETC, Paris

France

Silver Eurobest

Silver Eurobest

WOMEN'S FOOTBALL

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ORANGE

CSR

MARCEL, Paris

France

Bronze Eurobest

Bronze Eurobest

PASSIVE COOKING

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BARILLA

BARILLA

LEPUB, Milan

Italy

Gold Eurobest

Gold Eurobest

G08 - MARKET DISRUPTION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE MAMMOTH MEATBALL

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VOW

CULTURED MEAT

WUNDERMAN THOMPSON BENELUX, Antwerp

Belgium

Bronze Eurobest

Bronze Eurobest