Spikes Asia Creative Strategy Winners & Shortlists

The Creative Strategy Spikes celebrate how an effective strategy can redefine a brand, reinvent its business, drive results, and influence consumers or wider culture.

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Aditya Kanthy, 2024 Jury President

CEO and Managing Director, DDB Mudra Group, India

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Watch 2024 Jury President, Aditya Kanthy, announce the Grand Prix winner for Creative Strategy.

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2024

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[178] Entries

Awarded:

1 grandprix

2 gold

4 silver

8 bronze

19 shortlist

144 unawarded

Grand Prix Spikes Asia

Not-for-profit / Charity / Government

THE FIRST DIGITAL NATION

THE GOVERNMENT OF TUVALU, THE MONKEYS | ACCENTURE SONG

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Gold Spikes Asia

Long-term Strategy

SEE THE SIGNS OF 'SILENT SEPARATION' #SHARETHELOAD

ARIEL, BBDO INDIA

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Gold Spikes Asia

Live Brand Experience

PROPILOT MOP

NISSAN MOTOR CO., LTD., TBWA\HAKUHODO

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Silver Spikes Asia

Consumer Goods

UN-AUSTRALIA

MEAT & LIVESTOCK AUSTRALIA, THE MONKEYS | ACCENTURE SONG

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Silver Spikes Asia

Travel, Leisure, Retail, Restaurants & Fast Food Chains

SHOP ALDI FIRST

ALDI, BMF

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Silver Spikes Asia

Breakthrough on a Budget

SKINNY PHONE IT IN

SKINNY, COLENSO BBDO

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Silver Spikes Asia

Use of Social & Digital Platforms

UNBRANDED MENU

MCDONALD'S, LEO BURNETT

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Bronze Spikes Asia

Travel, Leisure, Retail, Restaurants & Fast Food Chains

MCDONALD'S COFFEE RETIREMENT

MCCAFÉ HONG KONG, DDB HONG KONG

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Bronze Spikes Asia

Challenger Brand Strategy

THE GREAT OUTDOORS

CANADIAN CLUB, THE MONKEYS | ACCENTURE SONG

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Bronze Spikes Asia

Corporate Purpose & Social Responsibility

EATQUAL COLOURS

MCDONALD INDIA (WEST AND SOUTH), DDB MUDRA GROUP

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Bronze Spikes Asia

Corporate Purpose & Social Responsibility

EXTRA LIME COMPANY

CORONA, AB INBEV

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Bronze Spikes Asia

Brave Brands

SEE THE SIGNS OF 'SILENT SEPARATION' #SHARETHELOAD

ARIEL, BBDO INDIA

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Bronze Spikes Asia

Partnerships & Sponsorship

PROPILOT MOP

NISSAN MOTOR CO., LTD., TBWA\HAKUHODO

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Bronze Spikes Asia

Live Brand Experience

I AM NOT KING

BURGER KING KOREA, INNORED

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Bronze Spikes Asia

360 Integrated Brand Strategy

MATES MAKE IT MACCA'S

MCDONALD'S, AKCELO

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Shortlisted Spikes Asia

Consumer Goods

SEE THE SIGNS OF 'SILENT SEPARATION' #SHARETHELOAD

ARIEL, BBDO INDIA

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Shortlisted Spikes Asia

Healthcare

THE NOT-SO-FANCY OFFER

HCF, CLEMENGER BBDO

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Shortlisted Spikes Asia

Consumer Services / Business to Business

WHY NOT UBER EATS?

UBER EATS JAPAN, SPECIAL

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Shortlisted Spikes Asia

Not-for-profit / Charity / Government

OPEN ALL AGES

MUNICIPALITY OF SHANGHAI, OGILVY

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Shortlisted Spikes Asia

Not-for-profit / Charity / Government

HEAR MY LAST WISH

TAIWAN ORGAN SHARING REGISTRY AND PATIENT AUTONOMY PROMOTION CENTER, LEO BURNETT

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Shortlisted Spikes Asia

Data & Analytics & Insight

VI HUMAN NETWORK TESTING NETWORK

VODAFONE IDEA LTD., OGILVY

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Shortlisted Spikes Asia

Challenger Brand Strategy

THE NOT-SO-FANCY OFFER

HCF, CLEMENGER BBDO

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Shortlisted Spikes Asia

Breakthrough on a Budget

UN-AUSTRALIA

MEAT & LIVESTOCK AUSTRALIA, THE MONKEYS | ACCENTURE SONG

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Shortlisted Spikes Asia

Breakthrough on a Budget

REP YOUR SUBURB

WHĀNAU ORA, WHANAU ORA

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