spikes-asia 2024

Creative Strategy Spikes

Explore the Winners & Shortlists

Winners

Shortlists

A01 - CONSUMER GOODS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

UN-AUSTRALIA

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(opens in a new tab)

MEAT & LIVESTOCK AUSTRALIA

LAMB

THE MONKEYS | ACCENTURE SONG, Sydney

Australia

Silver Spike

Silver Spike

A03 - TRAVEL, LEISURE, RETAIL, RESTAURANTS & FAST FOOD CHAINS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SHOP ALDI FIRST

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(opens in a new tab)

ALDI AUSTRALIA

ALDI AUSTRALIA

BMF, Sydney

Australia

Silver Spike

Silver Spike

MCDONALD'S COFFEE RETIREMENT

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MCCAFÉ HONG KONG

MCCAFÉ COFFEE

DDB HONG KONG, Hong Kong

Hong Kong

Bronze Spike

Bronze Spike

A06 - NOT-FOR-PROFIT / CHARITY / GOVERNMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE FIRST DIGITAL NATION

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THE GOVERNMENT OF TUVALU

THE FIRST DIGITAL NATION

THE MONKEYS | ACCENTURE SONG, Sydney

Australia

Grand Prix

Grand Prix

C01 - CHALLENGER BRAND STRATEGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE GREAT OUTDOORS

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CANADIAN CLUB

CANADIAN CLUB

THE MONKEYS | ACCENTURE SONG, Sydney

Australia

Bronze Spike

Bronze Spike

C02 - BREAKTHROUGH ON A BUDGET

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SKINNY PHONE IT IN

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SKINNY

SKINNY

COLENSO BBDO, Auckland

New Zealand

Silver Spike

Silver Spike

C04 - LONG-TERM STRATEGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SEE THE SIGNS OF 'SILENT SEPARATION' #SHARETHELOAD

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(opens in a new tab)

ARIEL

DETERGENT

BBDO INDIA, Mumbai

India

Gold Spike

Gold Spike

C05 - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

EATQUAL COLOURS

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MCDONALD INDIA (WEST AND SOUTH)

MCDONALDS - MCDELIVERY APPLICATION & WEBSITE

DDB MUDRA GROUP, Mumbai

India

Bronze Spike

Bronze Spike

EXTRA LIME COMPANY

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CORONA

LIME INDUSTRY

AB INBEV, Shanghai / DAVID, Bogotá / AB INBEV, Shanghai / TBWA\BOLT, Shanghai

China

Bronze Spike

Bronze Spike

D01 - BRAVE BRANDS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SEE THE SIGNS OF 'SILENT SEPARATION' #SHARETHELOAD

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(opens in a new tab)

ARIEL

DETERGENT

BBDO INDIA, Mumbai

India

Bronze Spike

Bronze Spike

D02 - PARTNERSHIPS & SPONSORSHIP

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

PROPILOT MOP

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NISSAN MOTOR CO., LTD.

PROPILOT 2.0

TBWA\HAKUHODO, Tokyo

Japan

Bronze Spike

Bronze Spike

E03 - USE OF SOCIAL & DIGITAL PLATFORMS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

UNBRANDED MENU

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MCDONALD'S

MCDONALD'S

LEO BURNETT, Makati City

The Philippines

Silver Spike

Silver Spike

E04 - LIVE BRAND EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

I AM NOT KING

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BURGER KING KOREA

HAMBURGER

INNORED, Seoul

South Korea

Bronze Spike

Bronze Spike

PROPILOT MOP

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(opens in a new tab)

NISSAN MOTOR CO., LTD.

PROPILOT 2.0

TBWA\HAKUHODO, Tokyo

Japan

Gold Spike

Gold Spike

E06 - 360 INTEGRATED BRAND STRATEGY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

MATES MAKE IT MACCA'S

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(opens in a new tab)

MCDONALD'S

RECRUITMENT

AKCELO, Sydney

Australia

Bronze Spike

Bronze Spike