spikes-asia 2024

Brand Experience & Activation Spikes

Explore the Winners & Shortlists

Winners

Shortlists

A01 - CONSUMER GOODS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ALL YOU NEED IS A RUG

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SAMSUNG ELECTRONICS

SAMSUNG ELECTRONICS HOME APPLIANCES

CHEIL WORLDWIDE, Seoul

South Korea

Silver Spike

Silver Spike

FITCHIX

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HONEST EGGS CO.

HONEST EGGS CO.

VML, Melbourne

Australia

Silver Spike

Silver Spike

A03 - TRAVEL, LEISURE, RETAIL, RESTAURANTS & FAST FOOD CHAINS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

MY JAPAN RAILWAY

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(opens in a new tab)

JR GROUP

JAPAN RAILWAY 150TH ANNIVERSARY CAMPAIGN

DENTSU INC., Tokyo

Japan

Silver Spike

Silver Spike

RIDE THE ARCHES

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MCDONALD'S

MCDONALD'S

LEO BURNETT, Makati City

The Philippines

Bronze Spike

Bronze Spike

A04 - MEDIA / ENTERTAINMENT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

EAT WHAT YOU WATCH

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VIU

VIU

DDB GROUP SINGAPORE, Singapore

Singapore

Bronze Spike

Bronze Spike

A05 - CONSUMER SERVICES / BUSINESS TO BUSINESS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

AIZOME WASTECARE™ INDUSTRIAL WASTE - CERTIFIED AS SKINCARE.

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AIZOME

TEXTILES

SERVICEPLAN, Munchen

Germany

Gold Spike

Gold Spike

B01 - SMALL SCALE MEDIA

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

MILK MANGA

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(opens in a new tab)

SEKI MILK

MILK

VML OGILVY JAPAN, Tokyo

Japan

Bronze Spike

Bronze Spike

B03 - USE OF BROADCAST

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SHIFT 20 INITIATIVE

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(opens in a new tab)

SHIFT 20 INITIATIVE

VISIBILITY IN ADVERTISING

SPECIAL, Sydney / DYLAN ALCOTT FOUNDATION, Melbourne

Australia

Silver Spike

Silver Spike

C01 - GUERRILLA MARKETING & STUNTS

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

CLIMATE DOCTOR'S CERTIFICATE

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SCHOOL STRIKES 4 CLIMATE

CLIMATE DOCTOR'S CERTIFICATE

CHEP NETWORK, Melbourne

Australia

Silver Spike

Silver Spike

TOTAL SPORTS AND FITNESS HOTEL

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TOTAL SPORTS & FITNESS

SPORTS RETAIL

BBDO INDIA, Mumbai

India

Bronze Spike

Bronze Spike

HEINEKEN H*AI

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(opens in a new tab)

HEINEKEN

HEINEKEN BEER

BBH, Shanghai

China

Silver Spike

Silver Spike

C04 - COMPETITIONS & PROMOTIONAL GAMES

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

RIP CURL VIRTUAL PRO

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RIP CURL

RIP CURL

VML, Sydney

Australia

Bronze Spike

Bronze Spike

C06 - 360 INTEGRATED BRAND EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE GREENPRINT

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VOLKSWAGEN

EKOMBI

DDB NEW ZEALAND, Auckland

New Zealand

Silver Spike

Silver Spike

FRYING PAN CHALLENGE

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AJINOMOTO “GYOZA”

AJINOMOTO “GYOZA”

HONDA OFFICE, Tokyo / I&CO, Tokyo

Japan

Gold Spike

Gold Spike

C07 - CUSTOMER ACQUISITION & RETENTION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

TRY GALAXY FOLD EXPERIENCE

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SAMSUNG ELECTRONICS

SAMSUNG MOBILE

CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai

South Korea

Silver Spike

Silver Spike

D01 - TECH-LED BRAND EXPERIENCE

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

FAX-4-KIWIBURGER

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MCDONALD'S

KIWIBURGER

DDB NEW ZEALAND, Auckland

New Zealand

Silver Spike

Silver Spike

D02 - USE OF MOBILE & DEVICES

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

TRY GALAXY FOLD EXPERIENCE

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(opens in a new tab)

SAMSUNG ELECTRONICS

SAMSUNG MOBILE

CHEIL WORLDWIDE, Seoul / CHEIL WORLDWIDE, Dubai

South Korea

Gold Spike

Gold Spike

PERFECT DAYS OFFICIAL MOVIE SITE

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(opens in a new tab)

PERFECT DAYS / MASTER MIND

PERFECT DAYS

MOUNT INC, Tokyo / DENTSU INC., Tokyo

Japan

Bronze Spike

Bronze Spike

D05 - METAVERSE, NEW REALITIES & EMERGING TECH

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

HELLO CHRISTMAS

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(opens in a new tab)

TELSTRA

TELECOMMUNICATIONS

THE MONKEYS | ACCENTURE SONG, Sydney

Australia

Bronze Spike

Bronze Spike

D08 - EXPERIENCE TRANSFORMATION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE EVERYTHING BOOK

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(opens in a new tab)

VEDANTU

THE EVERYTHING BOOK

DENTSU CREATIVE, Gurgaon

India

Bronze Spike

Bronze Spike

AUTOTRANSLATE

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MYCAR TYRE AND AUTO

UTILITY

TBWA\SYDNEY, Sydney

Australia

Bronze Spike

Bronze Spike

E02 - SPONSORSHIP & BRAND PARTNERSHIP

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

IN HER BOOTS

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JOHNNIE WALKER

JOHNNIE WALKER WHISKEY

LEO BURNETT, Sydney

Australia

Bronze Spike

Bronze Spike

SHIFT 20 INITIATIVE

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(opens in a new tab)

SHIFT 20 INITIATIVE

VISIBILITY IN ADVERTISING

SPECIAL, Sydney / DYLAN ALCOTT FOUNDATION, Melbourne

Australia

Gold Spike

Gold Spike

F01 - INTEGRATED CAMPAIGN LED BY BRAND EXPERIENCE & ACTIVATION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

2DEGREES: GOOD TINGS

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(opens in a new tab)

2DEGREES

THE FIRST PHONE PROGRAMME

TBWA\NEW ZEALAND, Auckland

New Zealand

Bronze Spike

Bronze Spike

A MILLION LOGOS

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COLGATE

COLGATE TOOTHPASTE

OGILVY, Kuala Lumpur

Malaysia

Bronze Spike

Bronze Spike

G03 - SINGLE-MARKET CAMPAIGN

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THE EVERYTHING BOOK

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(opens in a new tab)

VEDANTU

THE EVERYTHING BOOK

DENTSU CREATIVE, Gurgaon

India

Bronze Spike

Bronze Spike

G04 - SOCIAL BEHAVIOUR

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

OPEN ALL AGES

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MUNICIPALITY OF SHANGHAI

MORNING SHANGHAI PROJECT

OGILVY, Shanghai

China

Bronze Spike

Bronze Spike

G05 - CULTURAL INSIGHT

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

SURAKSHA KA TEEKA

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MORTEIN

PRODUCT

DENTSU CREATIVE, Gurgaon

India

Bronze Spike

Bronze Spike

PAPER ORGANS

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TAIWAN ORGAN SHARING REGISTRY & PATIENT AUTONOMY PROMOTION CENTER

PAPER ORGANS

LEO BURNETT TAIWAN, Taipei

Chinese Taipei

Bronze Spike

Bronze Spike

G06 - BREAKTHROUGH ON A BUDGET

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

DIRTY DISPLAYS

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ARMOR ALL

ARMOR ALL

HAVAS MALAYSIA, PETALING JAYA

Malaysia

Silver Spike

Silver Spike

G07 - CORPORATE PURPOSE & SOCIAL RESPONSIBILITY

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

THROUGH THEIR EYES

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MAYBELLINE NEW YORK

BEAUTY

HERO, Melbourne / McCANN, Melbourne

Australia

Bronze Spike

Bronze Spike

HEROES’ BELATED GRADUATION

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BINGGRAE

BINGGRAE

DMINUSONE, Seoul

South Korea

Silver Spike

Silver Spike

WORDS OF PRIDE

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DISNEY STAR

MEDIA/ENTERTAINMENT

DDB MUDRA GROUP, Mumbai

India

Silver Spike

Silver Spike

G08 - MARKET DISRUPTION

Title

Brand

Product / Service

Entrant / Idea Creation

Location

Prize

Award

ENGLAND BITTER

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VICTORIA BITTER

BEER

THE MONKEYS | ACCENTURE SONG, Melbourne

Australia

Bronze Spike

Bronze Spike

FITCHIX

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(opens in a new tab)

HONEST EGGS CO.

HONEST EGGS CO.

VML, Melbourne

Australia

Grand Prix

Grand Prix