Back the Frontliners

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Overview

Credits

OVERVIEW

Background

Project Dandelion is on a mission to bring more people into the fight for climate justice by creating a global digital community. The project aims to provide ordinary people with a unified voice and platform to urge leaders to build a climate-safe world. With COP30 approaching in 2025, Project Dandelion’s objective is to recruit 10 million followers, encouraging them to digitally badge themselves with the dandelion symbol representing resilience and hope.

Describe the creative idea

Young climate activists with huge followings are the true heroes in the fight for climate justice. They face great risks on the frontlines to protect our environment and future. But sadly, many of them are silenced. They face dangers such as persecution, imprisonment for up to 10 years, and even death in some countries. This limits their ability to advocate for climate justice thorugh their most important platforms – their socials.

Like dandelions symbolize resilience, young climate heroes' socials will now have backup. Introducing “Back The Frontliners” – in a collaboration between key climate activists and Project Dandelion, digital noisemakers will manage their accounts when they are unable to do so themselves. This will ultimately continue their advocacy for climate justice and simultaneously prove Project Dandelion’s mission.

Describe the strategy

Digital noisemakers possess the skills to effectively use social media for educating, mobilizing and spreading awareness on social issues. They can leverage their expertise to back our young climate heroes and support them in advocating for climate justice – when they don’t have the chance to.

Describe the execution

Phase 1: Top climate activists announce through press releases and their own channels (IG, TikTok, X) that they are seeking digital noisemakers to manage their socials if they are silenced.

Phase 2: Digital noisemakers who apply will be verified by Project Dandelion. To maximize impact, we can also enlist influential figures known for their voice in the climate crisis debate. Additionally, we'll provide the digital noisemakers with assets, keeping the dandelion symbol in focus on all stories and posts.

Phase 3: To ensure consistent pressure, multiple noisemakers can manage the same profile. ****In response to future events, Project Dandelion maintains a team of digital noisemakers on standby for immediate action.