The Museum of Image and Sound (MIS), known for its innovative exhibitions, is set to host a major exhibition honoring filmmaker Billy Wilder. Despite his cinematic brilliance, Wilder's name and face are often overshadowed by the iconic scenes from his films.

Our insight revolves around the fact that while many may not know Billy Wilder by name, they

easily recognize the iconic moments from his movies. To bridge this gap, our creative concept, titled "Billy Wilder, The Icon Behind the Iconics" aims to highlight Wilder as the mastermind behind these unforgettable scenes. The design concept features a logo crafted from characters of his famous movie posters spelling out "Billy Wilder". The typography mirrors his iconic hat, with a glasses icon below symbolizing him. This innovative visual identity creates immediate recognition and intrigue, drawing viewers into the exhibition.

The design concept is versatile and highly engaging. The logo transforms to symbolize various iconic elements from Wilder's films, facilitating recognition and education about his contributions. The exhibition experience features interactive elements such as movie tickets doubling as pamphlets and an interactive entrance that reveals the story behind each film. Additionally, an Instagram filter encourages followers to guess the films using our logo variations, sparking excitement and interest. The overall design is innovative, modern, and appealing while retaining a classic sensibility.