In this film you will see how all the pre-established conducts that men are supposed to follow to be masculine can alienate men from their real personalities and their own masculinity inside a world Gen Z knows best.

In a society where Gen Z is exposed to a harmful stereotype of masculinity not only in advertising but by “manfluencers” with regressive gender ideologies, the Unstereotype Alliance is committed to eliminate these harmful stereotypes.

With this film we are challenging the outdated and regressive portrayal of men inside a world Gen Z is very familiar with, gaming. We noticed that following the stereotype of masculinity is like being programmed by society the same way an NPC is programmed by a video game. Men are more than a preset of conduct, each one has their own personality and attitude towards life and each one of them is also masculine.