Another ad for the successful man.

Yes, that's how our movie begins, and yes, that's how it continues until the end, almost. Handsome, muscular men. Men with money, men with jewelry, and others with women. All of them star in our movie, all those who are considered successful.

But the real successful man we will see later. After the previous ones, after the ad, and more specifically, after the screen is turned off.

Advertisements present and promote harmful stereotypes for both genders, which negatively affect the mental and emotional health of young people.

Advertisements have built a very specific yet incorrect image for each gender. There are significant differences in how a woman and a man are depicted. In the male image, elements such as masculinity, physical strength, and financial power prevail. These elements have created a false impression of what a successful man is.

As a result, young men do not identify with these standards, and in many cases, they suffer emotionally.

Unstereotype Alliance contributes through its actions to eliminating these harmful stereotypes and redefining what it means to be a successful man today.

Our goal is to create an impactful film that will show young people that the true role models of success are themselves.

We are constantly searching for role models. We look everywhere around us to find a model of success, while we just need to look at ourselves.

On this insight our idea is based. This is the truth we will highlight in our film.

Our film begins as another typical advertisement for the successful man. And that’s how it goes. On purpose. Viewers see all the stereotypes they have seen over and over again until they reach the truth, the new reality, the new and truly successful man.

Our target audience is young men between the ages of 18-27. The protagonists are close to this age, so the viewer can identify with them.

Additionally, the tone we have maintained throughout our film its optimistic and positive.

While the music adds a lighter and more friendly touch.

The narration is built up with constant questions about who the successful man is. From the stereotypical answers we end up with the answer, which answers not only the question but also the entire brief.

So, with this idea we achieve our primary goal.

This movie highlights the fact that every man is successful.

Whoever you are, you are successful, and you know it.

Because success depends on each person's personal goals and desires. A successful man is someone who creates healthy relationships with those around him, takes care of his mental and physical health, and the most important, does whatever makes him happy, away from the screen.