In Morocco, hundreds of people live in extreme poverty and homelessness, often overlooked by society. One solution is to establish support networks that help them become functional within a society where they can sustainably cover their expenses.

In Jood Kitchen ee are committed to achieving this goal; however, we need the support of volunteers and donors to attain economic independence. This will allow us to focus our energy on creating support networks for the social reintegration of homeless individuals, rather than on fundraising efforts.

Our goal is to attract those collaborators in a creative, low-cost, and efficient manner.

Every October, the Casablanca Marathon is held in Morocco. This internationally renowned event attracts significant media attention, brands, and sports tourism, and is followed by a diverse array of potential collaborators.

This event will serve as a platform to demonstrate the importance of our efforts to combat poverty in the country. We plan to register a participant from our social reintegration program in the marathon, with the unique twist that they won't finish the race but will instead detour to a fast food restaurant, highlighting that "we all have different goals."

By doing this, we aim to capture headlines and become a trending topic, attracting attention, and gaining follow-up and amplification on social media.

For a homeless person, every day is like running a marathon without knowing if they will reach the finish line. Reaching it is a shared effort

That's why we are looking for collaborators who care about social welfare and have economic stability.

This campaign will focus on raising awareness, with the Casablanca Marathon in Morocco being our primary asset.

Once the marathon is concluded, headlines in local and international media will help boost our campaign, reinforcing everything across our social media platforms (Facebook, Twitter, Instagram, and TikTok) using the hashtag #TogetherToTheFinishLine

With a televised event and widespread coverage from various local media outlets, the Casablanca Marathon offers us a platform to promote our work without requiring further financial investment beyond registering our participant. Leveraging the buzz surrounding our initiative, we aim to reach our target audience organically, fostering strong connections not only with potential collaborators but also with society at large.

After that, we will expand our outreach through interviews, podcasts, and building a community of engaged collaborators on social media. This effort aims to overcome geographical and cultural boundaries.

We start at the Casablanca Marathon, which will take place on October 27, 2024. Once the marathon concludes, social media and the media will begin discussing this event, making us trend.

The following day, we will announce that it was us, Jood Kitchen, and from then on, we will be responsible for keeping the conversation active within the growing community to achieve financial independence.