Real beauty in men

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Overview

Credits

OVERVIEW

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Our video leverages the hype around Dove's "Real Beauty" campaign with a unique twist: AI-generated women from the original campaign for the first time speak up and help finding beauty in all men across the globe.

Background

In the journey of promoting self-esteem and authentic beauty, it's essential to recognize that men also face significant insecurities and fears related to their appearance and self-worth. Addressing these issues can create a more inclusive and supportive conversation around beauty.

For the past 20 years, Dove has championed the concept of beauty primarily for women, creating a significant impact with its "Real Beauty" campaign. This initiative has successfully challenged and redefined societal standards of beauty, encouraging women to embrace their natural selves. However, beauty-related insecurities and fears are not exclusive to women.

Strategy and Insight

To leverage the successful foundation of Dove's "Real Beauty" campaign by expanding its focus to include and empower men. We aim to use AI tools to broaden the campaign's reach and effectiveness. This time, we will connect naturally with the AI component from the women's campaign but with a twist – women will speak out on an important message of empowering men and boosting their confidence.