Launch Jood Kitchen: Offering delicious meals for businesses and job opportunities for the homeless, while fostering social responsibility in Morocco. The primary goal is to convince those corporate decision-makers of the benefits while partnering with Jood Kitchen, highlighting that enhancing public awareness is crucial, especially given the savvy nature of these leaders.

Creative Idea: A Resignation Letter from the Homeless: #SORRY!IQUIT

Our campaign transforms the former dwellings of the homeless into public canvases. These walls now display ‘resignation letters’ where former homeless individuals announce their departure from street life to new beginnings with supportive companies. This visual transformation sparks local interest and drives public engagement, creating a vivid dialogue about change and opportunity right in the streets of Morocco.

The primary goal is to illustrate the dual benefits of partnering with Jood Kitchen to corporate decision-makers, highlighting that enhancing public awareness is crucial, especially given the savvy nature of these leaders. This campaign uses cost-effective marketing techniques ideal for NGOs with limited budgets, like Jood Kitchen. By participating, companies not only support a noble cause but also significantly enhance their public image. The ‘street resignation letters’ act as a unique and economical marketing tool, placing participating companies’ names across Morocco’s urban landscapes. This visibility becomes a powerful asset in Jood Kitchen’s negotiations with potential corporate partners.

PHASE1——A nationwide curiosity：

Kick off with #SORRYIQUIT spray-painted at former haunts of the homeless. This bold act becomes the talk of the town.

PHASE2——The Big Reveal：

Jood Kitchen will reveal the true stories behind each ‘resignation letter’, where former homeless individuals thank the companies that helped them start anew. The campaign goes beyond these stories, inviting everyone to engage with themes of change and opportunity. This isn’t just about the homeless—it’s a narrative that resonates universally.

PHASE3——Corporate Call to Action：

Jood Kitchen announces partnerships with proactive businesses committed to hiring, featured in an eye-catching ‘street resignation letter’ movement.