So what?

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Overview

Credits

OVERVIEW

Write a short summary of what happens in the film

PAY ATTENTION!!!

Many imaginative, artistic, and world-changing things are mysteriously disappearing in our world, if all young men continually pursue the only one single standard of “success”.

We use the method of "dramatize the problem", to capture the attention of young people, and inspire them to think and act on breaking the stereotypes of success.

Background

Nowadays, more and more digital content narrowly define “success” as the pursuit of money, sex, and muscles, creating a limited image of masculinity. This misleads and stereotypes 18-27-year-old GenZ men who are still forming their values of success. We need to change this and help the younger generation understand that every man has his version of success, and each one is possible.

Strategy and Insight

Many successful young men in history were non-standard achievers.

They created so many wonderful things which influence us till today.

But nowadays, “the representation of men and masculinity has largely stagnated or regressed over the past 75 years”. When money, sex, and masculinity become the only standard for a man's success, these great men are destined not to be successful in 21st century, and their epic achievement will no longer exist.

It is precisely because the man like Van Gogh and Nikola Tesla didn't constrain by the stereotype of man ‘s success, that world-changing innovations and ideas were born from their hands.

So, we use "the disappearance of beautiful and extraordinary things" to criticize the consequences of stereotypical male success. When the GenZ men see the disappearing things and think about those who created them, please rethink the definition of success and break these stereotypes, so unique, so what?