A diverse group of Gen Z individuals breaks societal norms by stopping to listen to outdated sayings and social stereotypes, boldly starting to redefine their own meaning of success.

Situation : Social media content created negative impact to mental health of young men from portrayed sense of success and stereotype of success.

Brief : Create film that redefine what it means to be a successful man today.

Objective : To empower young men of Gen Z to confidently start redefining success in their own diverse ways with The Unstereotype Alliance.

Gen Z, or young men, are the target group ready to challenge traditional beliefs and already have a clear way of living. Therefore, we are creating a film that can inspire this group to use their courage to challenge their own boundaries and rules, encouraging them to redefine what it means to be successful men in their own way.