By 2025, 90% of the content seen online is expected to be AI-generated. When people use AI and types "succesful man", the same "type" of man shows up. A white man in suite. We believe that this "image" and how AI only generates this typ off suggestions, affects how men sees themself. So how can we influence how successful men are portrayed in future advertisements and commercials?

Objectives for this campaign is both to increase awareness and to acitivate the audience, so awareness and the number of photos shared.

As AI is based off on already excisting content from all over the internet, ufortunately it also carries with it the biases from humans themselves. Searching for "successful man" in AI-tools, tells us the truth about what content has been used to showcase a successful man in the past, and as predictions show that 90% of content is likely to be made by AI within 2025, this trend will continue. Unless we change the data set that AI based that answer off from. By engaging men to share images through social media that we feed into the database, we will affect the output, creating a more diverse representation of what a successful man is, and will be in the future.

Our target audience is male 18-27. Based on the goal for the campaign, we have included the media channels that ensure attention and time with the target group. Channels has good segmentation possibilities and builds both awareness and activation. We believe that using this channels to create their own content, will spread and hopefully engage even more people in the target group to contribute. We also believe that this idea is possible to build further on, to example include other media channels like out of home and street furniture in in-game advertising.

We have included the media channels YouTube, Snapchat and TikTok that ensure attention and time with the target group.

The campaign period is 4 weeks to narrow the campaign and to build high reach and impact fast. We also believe that the campaign need high reach from the start to secure breakthrough in the target group and further activate them in the campaign.