We are on the verge of a climate crisis, but the problem is, that we aren’t moving fast enough.

The jargon around climate issues is too complex, current actions are too quiet and media distractions disrupt any urgent action.

It is important to consider our target audience; particularly digital noise-makers who are young, alarmed and just simply spend a lot of time on social media. This means it can be tricky to grab their attention…

For many of us, it’s hard to see how one small action can impact such a big problem like climate change.

So, we will show people the power of that impact by displaying it across an entire world map.

Introducing The Dandelion Drop Pin

A single flower, that can digitally spread across the globe just like it does in the real world.

To achieve this, we will partner with Google Maps, which has over 1.8 billion monthly active users and leverage their ‘drop a pin’ feature, but add a twist. Instead of dropping a pin for a place to visit later, we encourage people to drop a Dandelion to help save the world.

The idea is designed to earn attention from our target audience, but ultimately from all. So by showing up in an unexpected way and on a platform frequently visited, we can naturally catch their eye without trying to cut through the never-ending stream of content.

Unlike previous digital/social movements, i.e. BLM, All Eyes on Rafa or the World Record Egg, The Dandelion Drop Pin is unique as it allows us to engage with and see the visual impact it has had globally.

Invite current dandelions to kickstart the campaign by placing their pins on the map.

When users visit Google Maps, they’ll see all the dropped dandelions and receive a digital pop-up encouraging them to plant their own in a meaningful place. Aiding our mission of showing the world how one small action can positively impact such a big problem like climate change.

As dandelions grow across the map, we expect media coverage to spread, boosting mass awareness and reinforcing the idea that planting a dandelion means they are a part of something much bigger. It offers people from all walks of life a sense of community and how good it feels to make positive change.

Data from the dandelion-covered map will then be sent to world leaders and politicians at the COP 30 conference, confronting them with the large community calling for climate action.