MIS is launching an event to celebrate the golden age of Billy Wilder, who was an excellent director in his time. The main focus of the campaign is to grab people’s attention to the museum and spread awareness about Billy Wilder

for the budget and scale of the event it can be adapt to any kind of materials.

"The Wilder Side of Hollywood" celebrates the maverick spirit of legendary filmmaker Billy Wilder and the vibrant, dynamic essence in Brazil. This campaign will draw connections between Wilder’s wild movies and Brazil's lively culture, spirit and diverse communities.

Make it wilder!: we aim to engage and inspire audiences, highlighting the rebellious creativity that defines both Wilder's work and Brazil’s spirit and make the ( wilder ) an everyday word if you want to make anything wild

Embracing the wild spirit and cultural richness of Brazil, we aim to present Billy Wilder as a trailblazer in the film industry and highlight his significant impact. To capture the attention of everyone aged 18 and above, we are choosing vibrant red colors and a greenish vintage style, focusing on Brazilian people attending the museum

Choosing the collage style as an over all look and feel for the campaign because Billy Wilder was famous in his special iconic scenes, taking this in consideration we had a chance to go wild with the layouting and the visual system which is will give us the verity to create a different layouts deepens on the different sizes, yet we kept the same sprit and consisted all over the campaigns deliverables.