Project Dandelion is a non-profit initiative dedicated to fostering a dynamic community aimed at building a climate-safe world. In a time often marked by pessimism, Project Dandelion promotes optimism and actionable hope. Despite its recent inception, the project seeks greater awareness to amplify its mission.

We propose a challenge: TikTok users log off for 24 hours and receive an exclusive verified badge upon returning, symbolizing their commitment as "official Dandelions" for a climate-safe world.

A verified account on social media is a highly coveted status symbol. It signifies authenticity, influence, and a certain level of prestige. People strive to earn the blue checkmark as it distinguishes them from the crowd, often leading to greater visibility and recognition. This inherent desire for validation and status can be harnessed to drive meaningful action.

TikTok, with over a billion active users, has become a cultural phenomenon, especially among younger demographics. However, this growth comes at a significant environmental cost. In 2024, TikTok's daily carbon emissions totaled 40,151 tons, driven by users spending an average of 2.5 hours on the app each day. This is equivalent to the annual emissions of a small country, highlighting its staggering environmental impact.

This insight provides an opportunity for a novel approach to raise awareness and reduce digital carbon footprints, leveraging TikTok's massive influence for a greener future.

The campaign starts on TikTok and expands to other platforms, allowing corporations to visibly support climate action. Project Dandelion aims to unite people globally, amplify local solutions, and pressure leaders to tackle the climate crisis, shifting from individual activism to a mobilized majority for a climate-safe world.