JOOD, a Moroccan NGO dedicated to homeless issues aims to launch JOOD Kitchen to provide delicious, high-quality food to businesses and create employment opportunities for the homeless. To launch JOOD Kitchen, we need to capture the attention from HR managers and directors in companies that emphasize CSR and are willing to collaborate with us on JOOD Kitchen.

To really get their interest, we need to have something really make them impressive and unforgettable so we publish “An unskippable letter for employer hunting” on the newspaper, which can not be ignored while reading the newspaper. And the candidate’s requirement would hook them with a question how talent this candidate should be to have these requirements. With three requirements, including caring employee benefits, innovative and sustainable practice, bringing good to Morocco, we can use this to find companies which are interested in us and qualified for our projects.

HR managers and directors in big company has too much daily routine to deal with. Also, nowadays companies are looking for positive social impact while also fulfilling their operational needs. In such a competitive fund-raising environment, how can we get the chance to propose them with our project? We found that HR managers and directors are busy with their daily routine all the time, but the only one thing can sneak into their schedule is best talent. Therefore, we need to offer them the astonishing unique candidate. Then, we use LinkedIn platform which HR managers are active to communicate with them.

To get the attention from HR managers and directors, we must find a medium they would regularly read and are open to the new information. Newspaper is the best medium to reach all the high-end HR managers and directors. The public employer hunting letter would be launch on the first Friday morning while the target audience is relatively free to browse all the news. Then, direct them to our LinkedIn Profile to dig in who we are and what we do. During the two months, we will gather tons of HR managers from the company which fulfilled our requirement. Then, we would use the visited profile list to actively and precisely send the interview invitation to them for better understanding us in person. Finally, after knowing our belief and our quality service, they would know our cooperation would bring delicious meals to them, and jobs for the homeless in Morocco.