MIS – Museu da Imagem e do Som (Museum of Image and Sound) is a Brazilian museum in São Paulo devoted to all kinds of image and sound themes, such as cinema, music, photography, games, new media, etc.

For over five decades, MIS has been at the forefront of showcasing thematic exhibitions in the realms of image and sound. Some past exhibitions have successfully celebrated cinema legends such as François Truffaut, Tim Burton, George Méliès and Alfred Hitchcock and movie genres such as musicals and thrillers.

For this new exhibition, Mr. André Sturm, General Director and curator of the show, has selected some movies directed by Billy Wilder to provide them with a special gallery. All selected movies will be on show and mentioned in a certain way.

It was important for this design to have a direct connection with both Wilder’s personality and the personality of his movies. His mother nicknamed him Billy after, Buffalo Bill's Wild West Shows so it perfectly goes with his surname.

He pushed boundaries with movies by challenging social norms, exploring taboos and class divisions. Wilder was fierce with his ideas even though his ideas were not initially accepted by some people thus putting the release of his work in question.

Because of that it could be said that he pushed the edge which opened possibility and inspired more film makers to make movies with tricky and controversial themes.

Inspired by the graphics of film posters from Wilders time we created a tagline WILD(ER’S) EDGE for the exhibition which shows connection between himself and his work combining his surname with the way he made his movies by pushing the lines to the edge in a way that challenges social understanding of that time.

The graphics are incorporated in an instinctive way so we can easily see what and about who exibition is. Colors are picked to resemble color pallets of that time period.

Also, graphic can be used in a very creative way for many purposes, whether for digital use, printing or even for creative decorations of the museum building itself.