Entertainment Lions For Music > Music Content
JU JU
GREAT GUNS, London / LENINGRAD / 2018
Overview
Credits
Overview
CampaignDescription
A story of good and bad Juju in a fictional future. Bloody, jealous battles ensue to gain control over wealth as the expressive anime characters fly across the screen wrapped in epic kung fu-style struggles. A sly twist formulating with one unsuspecting kitty acting as the story's catalyst.
Execution
Directorsays: "I've never had the chance to direct animation but have always wanted to. I jumped at the opportunity to expand my horizons on this project. The freedom that animation gives you is incredibly exciting. I decided to stay away from just going crazy with the 'camera' though, and boarded it like I would have done if I was shooting live action. I didn't want to lose that 'filmic' quality and wanted to be able to tell a fairly complex story as clearly as I possibly could."
Outcome
- Over 6 Million views on Youtube in the first 5 days of broadcast.
- Articles in a mutitude of press outlets both industry-focused and general.
- Promotion on Facebook, Twitter, Instagram etc.
Relevancy
This film was commissioned to promote the track and artist, therefore making it a music promo.
Strategy
- Create a a visually arresting, innovative promo for a Russian language song that would extend in appeal beyond the Russian border
- Promote video using social media and industry media outlets
Synopsis
The artist's brief was to create a visually arresting, innovative promo for a Russian language song that would extend in appeal beyond the Russian border. After the huge success of multiple technically innovative, multi-award winning projects, the director wanted to create an equally innovative piece of work but in an animated world.
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