The game of football is fast. The future of football is faster, so Nike engineered the Mercurial Superfly football boot with one thing in mind: explosive speed. Every component of the boot was created to work in concert towards the singular goal of unleashing a player’s full speed potential. To celebrate the launch of the new boot, Nike wanted to connect with football obsessed teens in an authentic way and gave them a unique opportunity to trial the much anticipated boot. The overall goal was to drive awareness and trial of Nike’s Mercurial Superfly.

We built a towering, three-storey installation outside the biggest football event of the year - Australia versus Greece at Sydney's Olympic Stadium and then challenged Australia’s aspiring young pros to battle it out whilst trialling the new boot. We designed a unique speed drill to test their skills and used digital spatial tech to monitor their performance. 3D cameras and sensors tracked the player's every move: acceleration, deceleration, and straight line speed – all down to the split second. Digital screens reacted to their progress with synced motion graphics displaying their progress and giving them instructions. The whole event was live streamed on YouTube as a real time ad for the new boot. On completion their performances were benchmarked against Mathew Leckie, Australia's fastest footballer, so they could see what it takes to be pro and how Nike could get them there...fast.