Design > Corporate or Brand Identity
SERVICEPLAN, Munchen / WUSTHOF / 2009
Awards:
Overview
Credits
BriefExplanation
Wüsthof is a famous German knife manufacturer with really sharp-edged knifes.They asked us to create a calendar for their most important retailers.
And of course, "please highlight the product".
ClientBriefOrObjective
A calendar is not a pretty new medium. Wüsthof produce cooking knifes. So the question was, how to show the quality of the sharp-edged knifes, every day, 365-days long.We knew a typical calendar just showing beautiful things wouldn’t do the job.
Effectiveness
200 calendars were produced and sent out to big retailers.
The feedback was a bit more then a "thank you". After many requests we had to double the production up to 400 pieces.
The new knife collection has nearly sold out, and 2009 is expected to be the best in Wüsthoff's 195 year history.
Execution
We thought about the most common thing which is cut in kitchens all over the world. The answer was: onions.After that, the question came: is it possible to cut an onion into 365 slices? A little slice for everyday?Of course it was. With sharp-edged knifes from Wüsthof.
So we cut one onion into 365 slices.
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