An app that enables users to discover new places which aren’t overcrowded with tourists, by telling them how many people have already taken that same photo when they take it.

The app analyses the image you’re focusing on and, by combining with the GPS, it detects the shapes and converts them into tags and scans networks such as Google Images, Instagram or Flickr to tell you exactly how many people have already taken that same photo.

It is, undoubtedly, the best way of enjoying your holiday from a less “touristy” perspective. Because the app connects you to our agenda to recommend you different places where you can take truly different photos.

Besides, it also allows us to send you exclusive offers simply by knowing from where you’re taking your photo and how many people appear in them.

The initial data that inspired the creative idea was the amount of similar pictures that most turists take of one single iconic place.

Then, the use of data that really made the idea happen is the crossing of GPS information with the tracking of the sames pictures in social networks. A unique system using existing data.

40 thousand frequent flyers with Vueling can use it today.

With it, flights to usual destinations increased by 43% and 74% of them corresponded to people that had already travelled to those destinations previously, with regards to the same period of the previous year. Besides, positive comments on social networks increased by 32% and, being an airline, that deserves a lot of credit.

The first app by an airline which invites you to travel in a different way and discover places which are less visited by masses of tourists. An incentive from Vueling for youngsters to feel the pleasure of discovering new places and sharing their experience through photos on their social networks. For those that don’t want to feel like a tourist that follows the flock and has access to technology.

Encourage a younger target audience to travel in a different way to how masses of tourists do. We discovered that youngsters want to have exclusive memories of their holidays and hate being seen in the same way as any tourist that travels to a destination. Besides, they also feel the need to explore and see themselves as explorers of new experiences which end up being photos that they share on their social networks.

In the competitive nature of low cost airlines, studies reveal that if your brand is perceived as transport for masses, then that affects the image and average price of a ticket that a user is willing to pay for. That’s why we had to also build the brand image of an airline that democratizes the experience of flying without losing its essence.

A competitive environment which is very aggressive with low cost airlines that are commoditizing the product. Nowadays flying seems to be the same thing as travelling by bus. In this context, Vueling wanted to distinguish their brand by adding value as a low cost airline that travels to main airports and offers a good service, respecting the pleasure of flying to visit different tourist destinations.

Vueling wanted to encourage young people to visit less visited tourist destinations and do so in a different fashion, not like the masses (which is more of a Ryanair-type philosophy).