Outdoor > Indoor Posters

VOLVO "AIRBAG" RUNNER

GREY MÈXICO, Mexico City / VOLVO / 2016

Awards:

Silver Cannes Lions

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Overview

Credits

Overview

EntrySummary

This campaign aims to portray Volvo's concern not only for drivers, but for pedestrians as well. Volvo has created an airbag that protects both parties in case of an accident. Now streets are safer thanks to Volvo.

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Charities, Public Health & Safety, Public Sector & Awareness Messages

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Silver Cannes Lions

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