The Brief #4
In Partnership with Unicef
Use your creativity for good
Your chance to create change is here again. The Brief is back for its fourth edition.
If you’re a creative, strategist or marketer at any level, The Brief gives you an unmissable opportunity – having your work judged by a Cannes Lions-level jury. Now’s your time to get recognised on a global stage, and collaborate with people from different cultures to drive positive change for the global society.
Last year, 260 creatives from 55 countries all worked on the same single challenge in The Brief #3. Using their creativity for good to create climate change campaigns with New Zero World that could have real positive impact.
For The Brief #4, LIONS and UNICEF are partnering to set a new global brief that calls on creatives to inspire action for children everywhere in a way that transforms the prevailing malaise of today into hope.
And if doing good in the world wasn’t rewarding enough, The Brief winners receive delegate passes to Cannes Lions for the following year.
This is your moment. Be part of it.
JUDGING PANEL
Kyle Gracey
Executive Creative Director, VML
Koji Suzuki
Strategic Creative Director, HAKUHODO Inc.
Damien Marchi
Senior Vice-President, CSR Development, Vivendi
Joana Gabriela Mendes dos Santos
Creative Lead, WPP
Hamza Amjad
Executive Director Creative Social & Performance Management, Ogilvy Pakistan
Anupriya Acharya
CEO, Publicis Groupe, South Asia
Rodrigo Leal Rodrigues
Executive Creative Director, Publicis One Touch
Ruxandra Papuc
Executive Creative Director, McCann Worldgroup
Dozie Okafor
Managing Director, PHD Nigeria
Erica Roberts
Chief Creative Officer, BBH US
Gary Steele
Chief Creative Officer, DDB New Zealand
Adenike Odutola
Managing Director, X3M Ideas Zambia
Saurabh Kakade
Creative Strategist, Meta
Alkisti Stolp
Chief Business Officer, twentyrising
Lucia Mendoza
Independent Innovation Consultant
COMPETITION TIMELINE
Applications close: Thursday 8 August
Live client briefing on Zoom: Wednesday 28 August
Creative sprint: Wednesday 28 August - 24 September
Mid-sprint Q+A on Zoom: Thursday 12 September
Submission deadline: Tuesday 24 September
Shortlist announced: Friday 1 November
Live judging session on Zoom: Monday 18 November
Winners announced: Monday 25 November
FAQs
The Brief is open to subscribers to The Work.
LIONS will assign entrants to their respective teams. When putting these teams together, professional experience, company, and job type are all taken into account. To reduce the problems that occur with working across several time zones, location is also taken into account.
Working remotely will require self-management, which is why we highly recommend that teams appoint a team coordinator.
In the past, teams have mentioned spending around 10-15 hours on the project, with some evenly distributing their time over the 4-week sprint and others focusing more towards the end of the period. Ultimately, the amount of time spent on the project will depend on how the team decides to work together, which is why we suggest having a meet & greet call before the live client briefing.
Shortlisted teams will have 7 minutes to present to our jury of senior industry specialists, followed by 7 minutes of Q&A. Your presentation must demonstrate how you have answered the clients brief and how you believe it will help them successfully achieve their goal.
Winners of The Brief will receive complimentary tickets to the Cannes Lions International Festival of Creativity (travel and accommodation are not included).
If you are a Subscriber to The Work then you are eligible to enter.
Nothing. There is no fee.
