Erika Romero: Film Spikes 2024

Film Spikes Juror Erika Romero, Creative Grouphead, FCB ARTGROUP, Kazakhstan, shares five films that caught her attention from this year’s entrants. Visit Reports on The Work to learn more about this year’s winning work in the Spikes Asia Creativity Report.

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Share the Challenge | Marubeni | Dentsu Inc., Tokyo

Winning in the Business to Business category, this film is not what you might first imagine. It shows how you can create a corporate video in an original and funny way.
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Magic | Uber Eats | Special, Sydney

This is an example of what can happen when the big influencer becomes not only the face, but the centre of the script and the brand’s story. It’s magical.
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A Train of Memories | Sōtetsu | SIX INC., Tokyo

The perfect mix. A simple story about father–daughter relationships, combined with metaphor and artsy execution. This is the type of film that becomes iconic.
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My Parent Is a TikToker | Five Star | BBDO Bangkok

TikTok is not just used for this campaign – it’s the centre of the storyline. Everything works in tandem: influencers, social media and the story about closure.
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Answer Me | Tencent Sustainable Social Value Organization | Banana Balloon, Shenzhen

This shows how technology can truly change lives. When a large company like Tencent creates services and stories so that ordinary people do not lose touch, it is impossible to bypass the work.
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