World’s Most Successful Recruitment Video
This video shows every cop drama cliché imaginable juxtaposed with the community work that the police undertake, and even came with a blooper reel. The film starred real officers, helping to attract more women and ethnically diverse groups. Keeping it real and light-hearted made a police career in the force seem desirable and rewarding, freeing it from traditional depictions of life as a law-enforcer.
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