Walmart created a line of products whose offers are a job offer. And placed on it's shelves. Each product of the line has a different job offer, related to its content. For exemple: the shampoo has an offer for a job at the pharmacy, the milk box has an offer to a job at a dairy store. And many other jobs like janitor, supermarket cashier, in total there are more than 15 kinds of jobs, simple jobs for those who need the most: the lowest income brazilian families.

Products with job offers were spread in shelves inside Walmart stores.

POP signage was showing that an mobile activation offering jobs to customers was taking place there and that customers could take place using their smartphones. And also POP signage alerted what kind of job you could find in which isle.

Local media in the Walmart participant store's cities brought more interested customers to the store as well.

Then the customers just had to find the products with the job offers they wanted and apply for it using their smartphones. And could find a new job using a smartphone during shopping time. Send their resume, schedule an interview and then find a new job.

Every day, thousands of people shop at Walmart participant stores in Brazil. The number of people interested in the job offers increased the traffic to those stores in 12% compared to the previous year. And hundreds of customers found new jobs inside Walmart. The campaign had massive coverage in media outlets and in the next months Walmart will take this project to hundred more stores, after all in times were unemployment rates reached 12,7% the best offer one can get is a job offer.