The five luxury auto brands featured in this collection show original ways to convey their premium status, rejecting category conventions like lush leather interiors, hi-tech features and sleek body shots. Given that DataHorizzon Research estimates that the global luxury car market will reach $1.2tn by 2032, up from $714.2bn in 2022, there is growth there for the brands that get it right. Read more in LIONS Intelligence On… Luxury, in Reports on The Work.