Cannes Lions

"Future 2021" – The Concept EQG

antoni Holding GmbH, Berlin / MERCEDES BENZ / 2022

Film

Overview

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Credits

Overview

Execution

Production design references science-fiction B-Movie aesthetics by the likes of Gerry Anderson’s “UFO” and “Star Trek” among others. It embraces the technical possibilities of that era through camera tricks, miniature sets, forced perspectives and analogue VFX. We created painted backdrops inspired by the great concept artists of this time like: Syd Mead, Ralph McQuarrie and Charles Schridde.

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