The LIONS Creativity Report Series 2024

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The 2024 LIONS Creativity Report series and rankings brings you the ultimate global benchmark for the world’s creative marketing.

We’ve ranked the most creative businesses in the world based on their performance at this year’s Cannes Lions Festival – and condensed case studies, key talks and expert interviews to give you the trends and insights you need to create better.

The Creativity Toolbox

This report will show you how craft is evolving so you can apply the latest thinking, tips and techniques to your own creative work. Dive in to the Creativity Toolbox for the tools you need to make impactful work with creative excellence at its core.
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Creative Impact

Learn how to ditch the dull and hit home with ads that are creatively interesting – and much more effective. Creative Impact will show you how to identify creative opportunities that grab attention, engage audiences and maintain conversations – maximising your return on investment.
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Innovation Unwrapped

With AI’s growing role in the creative processs, learn how to side-step soulless creative and merge innovation with heart – resulting in work that resonates. You'll discover how to place humanity at the core of creativity, in both hi-tech and lo-fi solutions.
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Talent and Cultures

Successful creative work hinges on groundbreaking ideas, as well as the teams and cultures driving them. Learn how, with skilled leadership and diverse perspectives, you can create environments where creativity flourishes.
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Cannes Lions Rankings

Find out where your company features in the 2024 rankings report. This report demonstrates how the world’s most creative businesses are using creativity as a lever for growth and progress.
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