“The World’s Thickest Magazine” exceeding 5 meters in thickness was displayed.

The magazine was made with real magazines physically making up the content of d-magazine (a digital magazine app). d-magazine, by docomo, contains more than 200 titles, 1500 magazines.

The magazine was linked to digital signage, and visitors could search keywords, comparing related articles, just like the app. A very analogue signage was utilized to demonstrate the wide range of titles available, allowing visitors to experience a free-to-browse digital OOH.

The signage was displayed in Tokyo at Shinjuku Station, used by the world’s largest number of passengers.