Cannes Lions
TYO PRODUCTIONS, Tokyo / NTT / 2001
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Our creative objective is to establish the corporate brand image of NTT DATA as a company that represents "New Ideas", "Frontier Spirit" in the world of Internet by producing a cutting-edge corporate branding promotion using internet media. We had ten artists from all over the world to create their own Banners and Web-CM (content) based upon the concept [Love Your "?".] ("?" stands for "questions"). The Banners are placed on various sites as an entrance to the Web-CM. We wanted the recognition of the campaign among various web users, starting from the most progressive web users to the general web users.
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