There is a big barrier when it comes to doing many activities and drinking alcohol, that's why a non-alcoholic beer like Heineken 0.0 becomes a very good alternative with the same taste but without the consequences.

We needed to show that now with the new Heineken 0.0 with 0% alcohol you can do everything that was once forbidden or wrong.

The main objective, to get people to consider Heineken 0.0 in every occasion and empower them to do anything they want with a beer, because now they can.

A man narrates a famous scene from the movie Wolf of Wall Street if the main character had chosen to drink 0% alcohol Heineken beers instead.

Get people to try Heineken 0.0 in new occasions, and taste its real beer flavor.

We achieved a reach of 30% of our target +18 years old in Bogota, impacting 2 million people.

We brought the brand closer to people through common knowledge in movies with a clear role of the product.

People understood that is possible to have a beer and not have a hangover, or have a beer and drive.

The brand was perceived as a new alternative to drink a beer where before was unthinkable