Crack the Case Challenge it’s a game that involved challenges in real life and on Facebook, in which people would experience what it’s like to be a spy.

First, we surprised potential candidates with a mission as they exited a bar in São Paulo. Only 7 accepted. Their mission was chosen by votes from Heineken’s over 2 millions Facebook fans and was this: enter the correct password as fast as possible in freefall simulator.

Only one candidate won. The reward was a trip to London for a James Bond Experience and a dinner with actress Bérénice Marlohe, SKYFALL’s Bond Girl.

This are the most important results achieved by the campaign:

Average length of stay in the Facebook voting app: 3’’16’

Total mission votes: 3,334

Total views for the Mission video on YouTube: 146,250

We activated the largest sponsorship campaign of the year and gave our consumers a chance to live a James Bond experience. Mission accomplished