We used a long distance couple who were actually dating for 2 and a half years, chosen from the entries.We planned an event to have the couple run a 1,000,000,000 mm (1,000 km) marathon, one from Tokyo and the other from Fukuoka.Images of the two were broadcasted live on the internet for one month until the moment they met and embraced at the goal.The two were allowed to keep contact through the internet site blog, TV phone and SMS mails sent through the cell phones.Thus all correspondences between the couple were displayed to the public on the internet.This also provided a simulation experience of a long distance relationship for the users.The men's site and the women's site were created separately.On Christmas Eve, the day of the goal, the men's site and the women's site come together as one, as the couple embrace each other.And that is when the name of the client and the product is revealed.

Sagami Original, the world's thinnest condom at just 0.02 mm. After the product name was revealed on Dec.24th, Sagami Original's sales rapidly increased, with December and January bringing in record sales.During the one month when the client and product names were not revealed, users started speculating on the client and product through SNSs and blogs. There were days when the Japanese SNS received 3000 messages in just one day.TV programs featured this event and created a buzz, which not only spread in Japan but spread abroad as well. There were over 100,000 users accessing the site on the day of the goal, as all were eager to know the name of the client and the product.