We created the branding theme "Act of Love" based on the fact that "young people in Japan are afraid of love and the number of young people who never had sex is increasing." and expressed this theme through primal and symbolic content.

The visual dictionary Act of Love, which presents the courtship behaviors of 73 animals from around the world, has been released in the form of a book, a website, a movie, and an exhibition. The dictionary is organized not by animal but by courtship behavior category and uses photographs taken not only by photographers and researchers but also photos provided by NHK, the BBC, and other media, culminating in a genuine, multifaceted visual dictionary.

Act of Love was covered by 91 media outlets, including famous Japanese news programs and magazines. The movie reached 8.5 million views in Facebook within a month and the book also reached #1 in the English books category on Amazon.co.jp.