The UAE has innumerable ice cream vendors scattered across every part of the country, catering to ever-changing trends, flavours and tastes, to entice customers. Our task was to remind people about the one thing that has remained unchanged throughout the years – the incredible value of McDonald’s simple yet delicious 1 dirham ice cream cone.

The Arabic number ‘Wahid’, i.e. ‘1’ in the UAE 1 dirham is very artistic and graphically-rich. To depict how the iconic McDonalds ice cream cone is available for only 1 dirham, we transformed the numeral ‘1’ on the UAE 1 dirham coin into a McDonald’s ice cream cone, while retaining the artistic and graphically-rich look and feel; depicting how that delicious ice cream cone would cost people only 1 dirham.