Cannes Lions
1 For 7
DDB WORLDWIDE, Hong Kong / HONG KONG TRANSPLANT SPORTS ASSOCIATION / 2016
Awards:
4 Shortlisted Cannes Lions
Overview
Entries
Credits
Overview
Description
Illustrate how only 1 set of organs can save up to 7 lives.
Execution
We visualized the impact of just one registered donor, by overlapping 7 characters over 1 set of organs.
Outcome
It raised the public awareness about how simply registering to be a donor can have such a positive impact.
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