Audi Italia is the first Italian automotive page on Facebook to reach one million fans. All of them, without exception, have only one thing on their mind: cars. No toddlers, no puppies, no jokes. Just cars. This is how we reported on the success of the Audi Italia page which has never resorted to shortcuts to gain Likes.

The video was posted on the Audi Italia Facebook page and immediately received spontaneous shares from users.

Daily new fans +120%, Engagement rate +650%