With their slogan "you cant do it better, but longer" we introduced the largest ever sampling campaign in Switzerland: 1 million Ovaltine small tasting portions to be distributed to the public.

The highlight of the affair: the promotion team proves the popular slogan "you cant do it better, but longer" - they will be dedicated around the clock until the very last sample is distributed. All this took place in all the larger city train stations: Zurich, Bern and Lausanne.

After two days 336'936 portions have been distributed. Matter of fact we are aiming for the Guiness Book of Records with this sampling action.....