2012, Shinramyun BLACK has been re-released in better quality.

When we were struggling in finding an effective way of doing icampaign for this product, the world star PSY sent us a clip one day. And he asked us to use him for our commercials.

If you ask me if it happens a lot in Korea, hell NO.

A singer to personally appeal oneself to be a model is the first in the history of Korean advertising industry.

So, what is the best and the creative way of using PSY in our marketing?