The +10 Launch was brought to life as the ultimate football vehicle for fans across the globe on their road to the 2006 FIFA World Cup™ in Germany.

The momentum and significance of the World Cup affects and interests people in indescribable proportions, and the website was created as a groundbreaking interactive platform to stand above cultural barriers, bringing all football fans in the world together. The stars of the event encourage visitors to interact with them, creating an every day dialogue that makes viewers feel included in every step of the process towards the World Cup.