?10 tale of forgotten Veterans. It’s a hidden story in everyone’s pocket. We turned the ordinary 10 RMB note into moving media. By taking a photo of the back of a 10 RMB note. A secret story of the war will be revealed. In fact it is a real location of the battlefield in WWII in China. Bringing back people to understand the real story of the veteran that the government never told them. And donate the RMB in their hands to the forgotten veterans.

In 2015 September, a week before the 70th anniversary of China’s Victory in World War II, we launched this campaign. Through China's most famous social media-Tencent Wechat platform (the Facebook in China), we posted a HTML 5 page link with an attractive headline to draw people’s attention for click. And we asked visitor to take a photo of 10 RMB note, then HTML 5 does a quick image comparison by using HTML 5 Canvas algorithm to redirect the page to reveal a secret video. In fact it is the actual battlefield in WWII China. The story of the forgotten veterans got revealed. This is a secret story that government will never tell people in their history books. After the video, they will be redirected to the donation page of the NGO. Visitors could then donate the 10 RMB note in their hands to help veterans.

100,000 viewers in 1 hour. Over RMB 1 million donation in 72 hours. Various media coverage, while many spontaneously pledged a personal salute as tribute to veterans on social media.