Cannes Lions
10 YEAR REPORT
KRIEG SCHLUPP PARTNER WERBEAGENTUR, Zurich / MYCLIMATE THE PROTECTION PARTNERSHIP / 2013
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Overview
Entries
Credits
OVERVIEW
Description
Creative platform: FIGHT CO2.
We designed an unusual 10-year report on the aesthetics of classic Mexican Lucha Libre (wrestling) posters.
The poster doubles as an invitation to myclimate’s anniversary event, where the wrestling match CAPTAIN CLIMATE vs. EL REY LOCO2 went live.
Execution
300+ guests at anniversary party.
Outcome
Overwhelmingly positive feedback.
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