FIGHT CO2 conveys a serious statement with fun. We built our campaign around a big live wrestling event starring real-life, but obviously symbolic fighters CAPTAIN CLIMATE vs. EL REY LOCO2.

Through youtube, Facebook and earned media, we created a buzz to announce the big fight. The fight went live at prime time on center-stage at freestyle.ch, Europe’s hottest Freestyle sports event in Zurich, Switzerland.

Awareness for myclimate brand in Switzerland increased by 14% in two years, reaching 33%. That’s top rating of all sustainability brands researched.

Social media and online outreach increased. Three digit growth in unique users, clicks, duration. Double digit growth on Facebook.