To physically allow consumers to visualize that their bodies were in fact made from real fruit goodness we created unique, interactive fruit mirrors. These mirrors created live, animated images composed of pixilated pieces of fruit that conform to produce a live image of the consumer’s silhouette. Instead of seeing their normal body features in the mirror, our specially designed software translated their bodies into thousands of pieces of fruit.

This innovative adaptation of a standard shopping mall poster enabled our key mom target, and her influential children, to engage personally with our brand. Close to point of purchase and coupled with onsite sampling and couponing, this campaign gave consumers an opportunity to engage with the brand in a personal and highly enjoyable manner.

Mid campaign recall saw a 25% lift in brand recognition. Market share doubled from 3% to 6%. Website traffic increased by 28%. The fruit mirror interactions made it to You Tube with 13,000 viewings in the first 4 weeks.